In recent weeks I’m sure you’ll have seen Chameleon Search in the SERPs and generally you’ll have found it useful. That said recently I’ve found a strange little thing going on with the keyword ‘tenders‘.
The Result set asks me if I meant to search for “EastEnders”!!!
This seems completely off the wall and strange but I guess thats what you get when Google try and run some automation on language analysis. You get mistakes. Maybe its a stange UK thing (like “search engine optimisation” and “search engine optimization“) and we’ll have to get used to it.
My main thought is that there seems to be no feedback loop on this. How do you say that as an average human being you feel that “tenders” is in no way related to “eastenders”?
Cheers to Andy for the heads up and good luck with optimising the word tenders – only an extra three places to go for that site you’re working on.
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It may seem a little strange to say that Search Engine Optimisation is not all about positions but its true. Real business focussed SEO is about making money and all too often too many people get lost in a war for a position and lose sight of using natural optimisation to generate cash.
How many of you optimise your homepage for the most competitive natural search terms – come on get your hand up I can see you getting a little bit uncomfortable. Everyones done it at some stage fixed the homepage content, developed links, fixed the technical aspects on your server, tidied up your HTML and you rank and the sales don’t appear. You’ve got the traffic but not the sales.
It’s likely this is because you’ve optimised the wrong page!
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Just saw in flock that I could connect to my blog here via flock and though I;d give it a quick test run.
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Every so often even I have to admit to the genius, and down right evilness, of some affiliate marketing technniques. And this one has really got me in awe of the guys who do it – they should get a gold medal for the concept and a smack in the head for implementing it. Using some Yahoo! technology you too can hijack the brand listings of a merchant and make sure that every time someone searches for their brand and clicks the natural result it counts as an affiliate click and as a result an affiliate sale.
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I have a great respect for the tried and tested SEO techniques that everyone uses to make sites rank more effectively. We’ll always use them as they’re are useful at achieving relevance. However rankings aren’t the be all and end all of SEO. Natural search is a marketing channel – it is not for just generating traffic its about making sales. Duly all SEO needs to be put in this context. I’ve had a quick look at some systems that sites use to achieve rankings which are just plain ‘old hat’ they get rankings but don’t always do much more to help the website.
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I was reading through the terms and conditions of some affiliate programs the other night. During this I noticed that if you’re an affiliate on the H Samuel or Ernest Jones programs you’re not supposed to be targeting misspellings of the brands . Why strong highstreet brands such as H Samuel and Ernest Jones should really have to worry about aspect of their brand online is beyond me. If you’re an affiliate you shouldn’t be attempting to rank for phrases such as:
- H Smauel
- H Samuels
- H Samul
- H Samel
- Ernst Jones
- Ernet Jonew
- Enrest Jonew
After having already disrupted the Web Position gold ability to scrape results Google has now thrown another spanner in the works. Results are now server within H3 rather than H2 tags. Not a big change I grant you – but as everyones scraper is set up to look for these when analysing the pages they’ll all stop working. Can just see loads of wee coders having to try and remember which part of code they’ll have to fix to get it all working again.
God knows how much hand checking will be going on today until they get it fixed. No doubt SEO offices throughout the world will be getting the evil screen at Google telling them that they can no longer access Google as they have some spyware or a virus installed…
15 Aug, 2008
Posted by: Mercury Thread In: IMJUK
For the last two months I’ve not been posting here at all, work and other commitments . Anyway I’ll be back up and running again next week. I’ve just moved servers and need to get some backendy stuff and plugins working again.
This may mean that some of the stuff aint working yet. If you find anything stick it in the comments below. You may have noticed the themes gone and that my blogrolls gone – just hacking it out of Google cache.
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