I love being able to wander about in an analytics account and being able to empirically prove the value that a search engine optimisation campaign has delivered. Showing the value of online investment in pounds and pence is one of the true revolutions that analytics and Internet marketing really brings to a business. To do this we all rely on our analytics being useful – and if the data going into your analytics is not correct the information you get from it can be seriously devalued. Increasingly I’m finding that analytics platforms, Google Analytics in particular, are reporting Google Product Search as natural search – not nice if you want to determine the worth of SEO or product search. With just a simple change to your product search information you can prevent this – and start analysing the true value of your online marketing channels.
There was me minding my own business and wandered into the breeze media website – last time I spoke to them sure they were in Perth or something – anyway after a wander through their source code (as I am a nosey sod) I found references to the page tracking software provided by Pagealizer.
Any one else used this? I’ve meesed about with stuff like Crazy Egg and Click Density in the past but they’ve not done the stuff with scroll lengths as far as I’m aware.
Anyone know of anything similar or better – even better would be a script I could install on my own servers and mess about with at my lesiure.
Related Blogs
- Related Blogs on pagetracking
In recent weeks I’m sure you’ll have seen Chameleon Search in the SERPs and generally you’ll have found it useful. That said recently I’ve found a strange little thing going on with the keyword ‘tenders‘.
The Result set asks me if I meant to search for “EastEnders”!!!
This seems completely off the wall and strange but I guess thats what you get when Google try and run some automation on language analysis. You get mistakes. Maybe its a stange UK thing (like “search engine optimisation” and “search engine optimization“) and we’ll have to get used to it.
My main thought is that there seems to be no feedback loop on this. How do you say that as an average human being you feel that “tenders” is in no way related to “eastenders”?
Cheers to Andy for the heads up and good luck with optimising the word tenders – only an extra three places to go for that site you’re working on.
Related Blogs
It may seem a little strange to say that Search Engine Optimisation is not all about positions but its true. Real business focussed SEO is about making money and all too often too many people get lost in a war for a position and lose sight of using natural optimisation to generate cash.
How many of you optimise your homepage for the most competitive natural search terms – come on get your hand up I can see you getting a little bit uncomfortable. Everyones done it at some stage fixed the homepage content, developed links, fixed the technical aspects on your server, tidied up your HTML and you rank and the sales don’t appear. You’ve got the traffic but not the sales.
It’s likely this is because you’ve optimised the wrong page!
Posted by Mercury Thread | Posted in Blogging, Wordpress | Posted on 27-03-2009
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Just saw in flock that I could connect to my blog here via flock and though I;d give it a quick test run.
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Posted by Mercury Thread | Posted in Affiliate Marketing | Posted on 25-03-2009
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Every so often even I have to admit to the genius, and down right evilness, of some affiliate marketing technniques. And this one has really got me in awe of the guys who do it – they should get a gold medal for the concept and a smack in the head for implementing it. Using some Yahoo! technology you too can hijack the brand listings of a merchant and make sure that every time someone searches for their brand and clicks the natural result it counts as an affiliate click and as a result an affiliate sale.
Posted by Mercury Thread | Posted in Uncategorized | Posted on 30-10-2008
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I have a great respect for the tried and tested SEO techniques that everyone uses to make sites rank more effectively. We’ll always use them as they’re are useful at achieving relevance. However rankings aren’t the be all and end all of SEO. Natural search is a marketing channel – it is not for just generating traffic its about making sales. Duly all SEO needs to be put in this context. I’ve had a quick look at some systems that sites use to achieve rankings which are just plain ‘old hat’ they get rankings but don’t always do much more to help the website.
I was reading through the terms and conditions of some affiliate programs the other night. During this I noticed that if you’re an affiliate on the H Samuel or Ernest Jones programs you’re not supposed to be targeting misspellings of the brands . Why strong highstreet brands such as H Samuel and Ernest Jones should really have to worry about aspect of their brand online is beyond me. If you’re an affiliate you shouldn’t be attempting to rank for phrases such as:
- H Smauel
- H Samuels
- H Samul
- H Samel
- Ernst Jones
- Ernet Jonew
- Enrest Jonew
