Just saw in flock that I could connect to my blog here via flock and though I;d give it a quick test run.
25 Mar, 2009
Posted by: Mercury Thread In: Affiliate Marketing
Every so often even I have to admit to the genius, and down right evilness, of some affiliate marketing technniques. And this one has really got me in awe of the guys who do it - they should get a gold medal for the concept and a smack in the head for implementing it. Using some Yahoo! technology you too can hijack the brand listings of a merchant and make sure that every time someone searches for their brand and clicks the natural result it counts as an affiliate click and as a result an affiliate sale.
30 Oct, 2008
Posted by: Mercury Thread In: Uncategorized
I have a great respect for the tried and tested SEO techniques that everyone uses to make sites rank more effectively. We’ll always use them as they’re are useful at achieving relevance. However rankings aren’t the be all and end all of SEO. Natural search is a marketing channel - it is not for just generating traffic its about making sales. Duly all SEO needs to be put in this context. I’ve had a quick look at some systems that sites use to achieve rankings which are just plain ‘old hat’ they get rankings but don’t always do much more to help the website.
24 Oct, 2008
Posted by: Mercury Thread In: Affiliate Marketing| Affiliate Sites| Pay Per Click| SEO| Search Engine Optimization
I was reading through the terms and conditions of some affiliate programs the other night. During this I noticed that if you’re an affiliate on the H Samuel or Ernest Jones programs you’re not supposed to be targeting misspellings of the brands . Why strong highstreet brands such as H Samuel and Ernest Jones should really have to worry about aspect of their brand online is beyond me. If you’re an affiliate you shouldn’t be attempting to rank for phrases such as:
22 Aug, 2008
Posted by: Mercury Thread In: Uncategorized
After having already disrupted the Web Position gold ability to scrape results Google has now thrown another spanner in the works. Results are now server within H3 rather than H2 tags. Not a big change I grant you - but as everyones scraper is set up to look for these when analysing the pages they’ll all stop working. Can just see loads of wee coders having to try and remember which part of code they’ll have to fix to get it all working again.
God knows how much hand checking will be going on today until they get it fixed. No doubt SEO offices throughout the world will be getting the evil screen at Google telling them that they can no longer access Google as they have some spyware or a virus installed…
For the last two months I’ve not been posting here at all, work and other commitments . Anyway I’ll be back up and running again next week. I’ve just moved servers and need to get some backendy stuff and plugins working again.
This may mean that some of the stuff aint working yet. If you find anything stick it in the comments below. You may have noticed the themes gone and that my blogrolls gone - just hacking it out of Google cache.
16 May, 2008
Posted by: Mercury Thread In: Blogging| Google| IMJUK| Links
Getting your pages cached by Google can be a nightmare at times. You’ve updated a web page and then you sit back and wait, wait some more and after more waiting GoogleBot decides index and cache your updated web page. It’s a problem that Dunkin’ Donuts had recently. They had a free iced coffee day in their branches put it on their website - but it was invisible in their search rankings as the page was not cached - GrokDotCom have posted on this recently.
Traditionally Google would index, and cache, your website based upon the number of links and the resulting PageRank of your webpages. Pages with more links and/or PageRank would be reindexed and cahced more frequently than pages with less links and/or PageRank.
It is possible to make changes to your website to help Google cache your website more often.
13 May, 2008
Posted by: Mercury Thread In: Analytics| Google Analytics| Yahoo!
From what I’ve been reading over the last week or two it would appear that following the puchase of IndexTools by Yahoo! IndexTools is going to be made free! Soon you should be able to get an enterprise analytics package for your website and for at the best price you’ll get online - absolutely nothing :p
You bet. I’m a strong believer in Omniture (it’s fab & when you plugin in some modules it rocks your online marketing world - if you havent seen Test& Target you’re in for a treat). Over at Search Engine Watch they described the free IndexTools like getting 80% of Omniture but free. To me is this is true the difference we could all be seeing from our free analytics package could be vast.
Ah the difficult question - and the truth is I have no idea. All the ‘buzz‘ seems to be about it happening. At present I can find no information on timescales.
If you know any more about release dates for the free IndexTools or have some comments to make let us know in the comments below. I am sure we’ll be talking more the free analytics war that’s building in the nesr future.
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