Comments on: Internet Marketing Strategies - know what it is you want! http://www.imjuk.com/2007/08/internet-marketing-strategies-know-what-it-is-you-want/ Tue, 06 Jan 2009 04:45:14 +0000 http://wordpress.org/?v=2.6.3 By: Cash Advance http://www.imjuk.com/2007/08/internet-marketing-strategies-know-what-it-is-you-want/#comment-16 Cash Advance Tue, 25 Sep 2007 01:01:28 +0000 http://www.imjuk.com/2007/08/22/internet-marketing-strategies-know-what-it-is-you-want/#comment-16 Outstanding blog post about your Performance Indicators for a succesful Internet Marketing campaign! Thoroughly love this write ups. Outstanding blog post about your Performance Indicators for a succesful Internet Marketing campaign! Thoroughly love this write ups.

]]> By: Cash Advance http://www.imjuk.com/2007/08/internet-marketing-strategies-know-what-it-is-you-want/#comment-15 Cash Advance Wed, 19 Sep 2007 23:36:07 +0000 http://www.imjuk.com/2007/08/22/internet-marketing-strategies-know-what-it-is-you-want/#comment-15 Cool review discussing your Performance Indicators for a succesful Internet Marketing campaign! Thoroughly enjoy your interesting posts! Cool review discussing your Performance Indicators for a succesful Internet Marketing campaign! Thoroughly enjoy your interesting posts!

]]> By: Barcelona Hotels http://www.imjuk.com/2007/08/internet-marketing-strategies-know-what-it-is-you-want/#comment-14 Barcelona Hotels Wed, 19 Sep 2007 19:25:56 +0000 http://www.imjuk.com/2007/08/22/internet-marketing-strategies-know-what-it-is-you-want/#comment-14 A good informative post with a couple of well thought out comments especially from Richie. Nice weblog. A good informative post with a couple of well thought out comments especially from Richie. Nice weblog.

]]> By: Mercury Thread http://www.imjuk.com/2007/08/internet-marketing-strategies-know-what-it-is-you-want/#comment-13 Mercury Thread Thu, 23 Aug 2007 09:52:26 +0000 http://www.imjuk.com/2007/08/22/internet-marketing-strategies-know-what-it-is-you-want/#comment-13 <p>Good point for sales you could have email sign ups, enquiry form completion etc. So I guess Richie is right may be action or goal completion and could be more exact - TBH was trying to limit the variables being analysed easily and next article ws going to explain how to use this system to track all actions on the site and later articles were going to look at tracking other website variables to improve your specific channels - and I've just realised that my Download link is missing will get it up ASAP so you can get the wee spreadsheet thing too - Cheers Richie</p> Good point for sales you could have email sign ups, enquiry form completion etc. So I guess Richie is right may be action or goal completion and could be more exact - TBH was trying to limit the variables being analysed easily and next article ws going to explain how to use this system to track all actions on the site and later articles were going to look at tracking other website variables to improve your specific channels - and I’ve just realised that my Download link is missing will get it up ASAP so you can get the wee spreadsheet thing too - Cheers Richie

]]> By: Richie Kelly http://www.imjuk.com/2007/08/internet-marketing-strategies-know-what-it-is-you-want/#comment-12 Richie Kelly Thu, 23 Aug 2007 09:09:38 +0000 http://www.imjuk.com/2007/08/22/internet-marketing-strategies-know-what-it-is-you-want/#comment-12 Nice post Mike, but I'd just like to add by saying that even if you don't have any ecommerce site these golden rules still apply - simply change the word "sales" for actions. Go through your site in it's entirety and make a note of all the actions a visitor to it can take, be these downloading or requesting a product brochure, emailing/filling in a contact form, requesting a quote or any other form of discernible action. If you find most of your business is conducted over the phone, install an instant callback feature and use a different number on your site than is in your offline communications. Hell, even try an IM client - anything that can be tracked, logged and documented should be! Once you have this data you can calculate the rates at which one action leads to another, allowing you to tailor your marketing message and site priorities accordingly. Et voila! Results improve, the sun comes out, and you dance the merry dance of a happy human being. The next challenge is of course tying this in with all your offline marketing data, but that's another post entirely... watch this space! Nice post Mike, but I’d just like to add by saying that even if you don’t have any ecommerce site these golden rules still apply - simply change the word “sales” for actions.

Go through your site in it’s entirety and make a note of all the actions a visitor to it can take, be these downloading or requesting a product brochure, emailing/filling in a contact form, requesting a quote or any other form of discernible action. If you find most of your business is conducted over the phone, install an instant callback feature and use a different number on your site than is in your offline communications. Hell, even try an IM client - anything that can be tracked, logged and documented should be!

Once you have this data you can calculate the rates at which one action leads to another, allowing you to tailor your marketing message and site priorities accordingly. Et voila! Results improve, the sun comes out, and you dance the merry dance of a happy human being.

The next challenge is of course tying this in with all your offline marketing data, but that’s another post entirely… watch this space!

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