Google leads the way but MSN is catching up!

Posted by Mercury Thread | Posted in Banner Advertising, Google, IMJUK, Internet Marketing, MSN, Yahoo! | Posted on 30-10-2007

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Hmm. I’m not overly convinced by this but according to comscore the last month has seen MSN start to catch up with Google in the United Kingdom in terms of reach. I’m happily ensconced in a little UK Google Bubble and this may be why I’ve missed the surge of traffic coming to my sites from MSN.

Do Google plan for a Christmas Update

Posted by Mercury Thread | Posted in Google PageRank, IMJUK, Internet Marketing, Pay Per Click, SEO, Search Engine Optimization | Posted on 29-10-2007

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Over the last couple of years I’ve noticed a wee trend emerging at Google. In the run up to christmas they seem to mess about with their algorithm. This could be completely normal and just the way that the dice fall on the Search Engine craps table or these dice could be loaded in favour of the house.

Google Webmaster Tools – Sitelinks control

Posted by Mercury Thread | Posted in Google PageRank, IMJUK, Internet Marketing, Links, SEO, SEO Scotland, Search Engine Optimization, Unethical Internet Marketing | Posted on 26-10-2007

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Have been writing a post for a couple of days about the Google PageRank update that has been getting the goat of so many people just now. I have to say I haven’t seen any change apart from a small drop here and a small drop there but nothing on the scale I keep hearing about. I don’t know enough to add anything to the current debate, yet, so I thought I’d post about some nifty little bits and pieces that I’ve been seeing in Google Webmaster Tools (formerly Google sitemaps).

5 things you should never to say to an Internet Marketing Client

Posted by Mercury Thread | Posted in Affiliate Marketing, Banner Advertising, Google Maps, IMJUK, Internet Marketing, Links, Pay Per Click, SEO, Search Engine Optimization, Web Traffic Analysis | Posted on 18-10-2007

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But god I wish I could

Over the last couple of months a couple of clients, or their internal representatives known as account managers, have been saying things that get on my nerves. Some of these have kinda got to me. Its got the stage where I’ve been wishing I could just say this or just say that to them. In an attempt to awaken them from inaction, torpor of just crass stupidity

Financial Times and obfuscating links

Posted by Mercury Thread | Posted in IMJUK, Internet Marketing, Links, SEO, SEO Scotland, Search Engine Optimization, Unethical Internet Marketing | Posted on 10-10-2007

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Sometimes the mind just boggles when you’re doing some competitive research. The more you look at some backlinks the more it doesn’t make sense. Today while doing some backlink analysis for a large power generating and distribution company in the UK I took an interest in the backlinks generated to uSwitch.

High up in site explorer backlink set for uSwicth and in third position appears the Financial Times, http://www.ft.com. So at this point my interest is piqued. Why would the homepage for the Financial Times link to uSwitch?

SEO Guy + Beer + Joomla = Friday

Posted by Mercury Thread | Posted in Blogs (we like) | Posted on 05-10-2007

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Colin + Beer + Joomla CMS = Equator Live Store

Internet Marketing – Marketing your Website with RSS (Part Two)

Posted by Mercury Thread | Posted in Blogging, IMJUK, Links, RSS, SEO, Search Engine Optimization | Posted on 04-10-2007

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Discovering new places to get your RSS feed syndicated is an exciting business. I can hear you laughing from here! If you can find someone willing to syndicate your content, especially if the syndication source is ‘on topic’, you could have constantly developing links, pointing to your new pages when they go live, and you get to control your anchor texts – try getting that from a standard directory.

Developing PageRank Funnels

Posted by Mercury Thread | Posted in Google PageRank, IMJUK, SEO, Search Engine Optimization | Posted on 02-10-2007

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I was just wandering through the web, I can’t even remember what I was looking for (I hate it when that happens don’t you), and came across some stuff from Dan Theis on Building Website Structures. He was talking about using ‘nofollow’ on links to funnel PageRank onto specific pages within a site structure. Is a compelling read – is similar to an idea that Peter Hoggan developed a while back, about two and half years ago, but he used Javascript instead. (Pete explained it by using the PageRank calculator tool).