Getting your pages cached by Google can be a nightmare at times. You’ve updated a web page and then you sit back and wait, wait some more and after more waiting GoogleBot decides index and cache your updated web page. It’s a problem that Dunkin’ Donuts had recently. They had a free iced coffee day in their branches put it on their website - but it was invisible in their search rankings as the page was not cached - GrokDotCom have posted on this recently.
Traditionally Google would index, and cache, your website based upon the number of links and the resulting PageRank of your webpages. Pages with more links and/or PageRank would be reindexed and cahced more frequently than pages with less links and/or PageRank.
It is possible to make changes to your website to help Google cache your website more often.
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From what I’ve been reading over the last week or two it would appear that following the puchase of IndexTools by Yahoo! IndexTools is going to be made free! Soon you should be able to get an enterprise analytics package for your website and for at the best price you’ll get online - absolutely nothing :p
Is IndexTools better than Google Analytics?
You bet. I’m a strong believer in Omniture (it’s fab & when you plugin in some modules it rocks your online marketing world - if you havent seen Test& Target you’re in for a treat). Over at Search Engine Watch they described the free IndexTools like getting 80% of Omniture but free. To me is this is true the difference we could all be seeing from our free analytics package could be vast.
When can you sign up for your Free IndexTools?
Ah the difficult question - and the truth is I have no idea. All the ‘buzz‘ seems to be about it happening. At present I can find no information on timescales.
If you know any more about release dates for the free IndexTools or have some comments to make let us know in the comments below. I am sure we’ll be talking more the free analytics war that’s building in the nesr future.