Internet Marketing Journal UK

13 May, 2008

Google Analytics is Dead - Long Live IndexTools

Posted by: Mercury Thread In: Analytics| Google Analytics| Yahoo!

From what I’ve been reading over the last week or two it would appear that following  the puchase of IndexTools by Yahoo! IndexTools is going to be made free! Soon you should be able to get an enterprise analytics package for your website and for at the best price you’ll get online - absolutely nothing :p

Is IndexTools better than Google Analytics?

You bet. I’m a strong believer in Omniture (it’s fab & when you plugin in some modules it rocks your online marketing world - if you havent seen Test& Target you’re in for a treat). Over at Search Engine Watch they described the free IndexTools like getting 80% of Omniture but free. To me is this is true the difference we could all be seeing from our free analytics package could be vast.

When can you sign up for your Free IndexTools?

Ah the difficult question - and the truth is I have no idea. All the ‘buzz‘ seems to be about it happening. At present I can find no information on timescales.

If you know any more about release dates for the free IndexTools or have some comments to make let us know in the comments below. I am sure we’ll be talking more the free analytics war that’s building in the nesr future.

5 Responses to "Google Analytics is Dead - Long Live IndexTools"

1 | William Rock

May 13th, 2008 at 5:39 pm

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Looks like that is the big question all over the world. I have not found much yet but I am sure they will have something very soon. I know they have beta testers since the recent posts on their official shareholder site http://yhoo.client.shareholder.com/press/

as well the video explains what is being offered but does not talk about when it is available.

2 | Richard Kelly

May 14th, 2008 at 12:46 pm

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What, no Woopra? Thought that was your darling these days! ;)
I feel a 3-way comparison/review post coming…

3 | Mercury Thread

May 14th, 2008 at 2:18 pm

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I’ve only just got Woopra - and it looks like it’ll be great. Unfortunately I’ve not got enough data in it to see as I;ve only been using it for 13 hrs & 49 minutes

4 | Jill Culbertson

May 15th, 2008 at 9:33 am

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Although there is as yet no firm date as to when Index Tools will take on new partners or clients, as an existing Index Tools reseller we do have some scope to take on new clients. We’re actually going to be running a briefing on this very subject in London on 3rd July, more details here - http://www.snowvalley.com/newsitems/indextoolsandyahoobriefing.htm

5 | Gavin Doolan

July 26th, 2008 at 9:29 pm

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In your opinion why is Index Tools and Omniture better than Analytics?

I’ve used SiteStat by Nedstat and Hitbox previously but found GA to be the best out of those.

I am wondering what features make Omniture better?

Thanks,
Gavin.

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