Comments on: Why SEO is not about positions http://www.imjuk.com/2009/07/why-seo-is-not-about-positions/ Tue, 02 Feb 2010 23:15:26 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Colin http://www.imjuk.com/2009/07/why-seo-is-not-about-positions/comment-page-1/#comment-259 Colin Thu, 23 Jul 2009 13:05:51 +0000 http://www.imjuk.com/?p=109#comment-259 There's more to life and business than positions on Google. Get individual domains for each location, it makes sense. Not every location is found the same way, someone fishing in Aberdeen doesn;t search the same as someone going to a conferance in London. and you can target every additional phrase for the target term. Like, cheap,discount, book, etc. You can;t do this in a single location as each hotel only has one main page. Target 20 terms for each hotel rather than 1 There’s more to life and business than positions on Google.

Get individual domains for each location, it makes sense.

Not every location is found the same way, someone fishing in Aberdeen doesn;t search the same as someone going to a conferance in London. and you can target every additional phrase for the target term. Like, cheap,discount, book, etc. You can;t do this in a single location as each hotel only has one main page.

Target 20 terms for each hotel rather than 1

]]> By: Bill Marshall http://www.imjuk.com/2009/07/why-seo-is-not-about-positions/comment-page-1/#comment-258 Bill Marshall Thu, 23 Jul 2009 11:56:59 +0000 http://www.imjuk.com/?p=109#comment-258 Absolutely agree about clients that get hung up on positions and forget about the real end result. I am sometimes surprised at how often Google seems to rank the home page above a well-targeted internal page though - sometimes even when there is little or no mention of the search term on the home page. I would suspect this can only be PageRank related similar to the supplemental index problems that sites often run into, but it's damned annoying! Absolutely agree about clients that get hung up on positions and forget about the real end result. I am sometimes surprised at how often Google seems to rank the home page above a well-targeted internal page though – sometimes even when there is little or no mention of the search term on the home page. I would suspect this can only be PageRank related similar to the supplemental index problems that sites often run into, but it’s damned annoying!

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