I was reading through the terms and conditions of some affiliate programs the other night. During this I noticed that if you’re an affiliate on the H Samuel or Ernest Jones programs you’re not supposed to be targeting misspellings of the brands . Why strong highstreet brands such as H Samuel and Ernest Jones should really have to worry about aspect of their brand online is beyond me. If you’re an affiliate you shouldn’t be attempting to rank for phrases such as:

• H Smauel
• H Samuels
• H Samul
• H Samel
• Ernst Jones
• Ernet Jonew
• Enrest Jonew