The first rule of fight club is that you must not talk about fight club.

The second rule of fight club is that you must not talk about fight club.

The third rule of fight club is that you must not talk about fight club.

Are you a member of Fight Club?

So you want to make money online. Well it’s like being in Fight Club. You spend all day looking for things that are going to make you money. Niches here, niches there, you test, you refine and you start making money. The one thing is you dont tell anyone how you actually did it.

Every so often someone will break ranks and start telling everyone online how they used exactly the same tactics as you did to start making some money and everyone is doing it and all of a sudden that whole chapter of Fight Club needs to be closed down and replaced with a new, stronger Fight Club.

Remember the first rule of Internet Marketing fight club is that you must not talk about fight club.

For a while I’ve been thinking more and more that Matt Cutts, aka Google Guy,  blog is becoming less relevant to me. It’s became a mecca for lots of non-seo noise that is starting to block out the good stuff that he used to post about Google and SEO.

In the past he posted some really cool stuff, that was useful to everyone from web developers to Internet marketers. Some great posts included:

• Backing up Aaron Wall of SEO Book
• 301 redirects
• BMW getting kicked out of Google

Increasingly I find that posts to be of less relevance. due to his I’ve started to use the official Google Blog more and more as a source of info about what’s going on at the search engine and referring less and less to Matts site.

Does anyone still think that Matt Cutts blog has the same level of information as it used to?

I’ve posted before about how great FeedBurner is for getting your feed subscriber stats. However I do feel that it has a major failing - it doesn’t give you your link love back. And as someone who loves the free links that you can get from using your RSS feed appropriately having a feed in feedburner becomes a non option.
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I just saw today that Microsft have launched their equivalent of Google Webmaster Tools at http://webmaster.live.com/. I was really interested to have a look at this.

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Hmm. I’m not overly convinced by this but according to comscore the last month has seen MSN start to catch up with Google in the United Kingdom in terms of reach. I’m happily ensconced in a little UK Google Bubble and this may be why I’ve missed the surge of traffic coming to my sites from MSN.
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Over the last couple of years I’ve noticed a wee trend emerging at Google. In the run up to christmas they seem to mess about with their algorithm. This could be completely normal and just the way that the dice fall on the Search Engine craps table or these dice could be loaded in favour of the house.
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Have been writing a post for a couple of days about the Google PageRank update that has been getting the goat of so many people just now. I have to say I haven’t seen any change apart from a small drop here and a small drop there but nothing on the scale I keep hearing about. I don’t know enough to add anything to the current debate, yet, so I thought I’d post about some nifty little bits and pieces that I’ve been seeing in Google Webmaster Tools (formerly Google sitemaps).
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But god I wish I could

Over the last couple of months a couple of clients, or their internal representatives known as account managers, have been saying things that get on my nerves. Some of these have kinda got to me. Its got the stage where I’ve been wishing I could just say this or just say that to them. In an attempt to awaken them from inaction, torpor of just crass stupidity
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Sometimes the mind just boggles when you’re doing some competitive research. The more you look at some backlinks the more it doesn’t make sense. Today while doing some backlink analysis for a large power generating and distribution company in the UK I took an interest in the backlinks generated to uSwitch.

High up in site explorer backlink set for uSwicth and in third position appears the Financial Times, http://www.ft.com. So at this point my interest is piqued. Why would the homepage for the Financial Times link to uSwitch? (more…)

Last night - when I couldn’t sleep - I started wandering around MyBlogLog.Lots of blogs that we visit have the MyBlogLog plugin on i. So I thought I’d take a wee trip around it and see what I could find.
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