Have been writing a post for a couple of days about the Google PageRank update that has been getting the goat of so many people just now. I have to say I haven’t seen any change apart from a small drop here and a small drop there but nothing on the scale I keep hearing about. I don’t know enough to add anything to the current debate, yet, so I thought I’d post about some nifty little bits and pieces that I’ve been seeing in Google Webmaster Tools (formerly Google sitemaps).

But god I wish I could

Over the last couple of months a couple of clients, or their internal representatives known as account managers, have been saying things that get on my nerves. Some of these have kinda got to me. Its got the stage where I’ve been wishing I could just say this or just say that to them. In an attempt to awaken them from inaction, torpor of just crass stupidity

Sometimes the mind just boggles when you’re doing some competitive research. The more you look at some backlinks the more it doesn’t make sense. Today while doing some backlink analysis for a large power generating and distribution company in the UK I took an interest in the backlinks generated to uSwitch.

High up in site explorer backlink set for uSwicth and in third position appears the Financial Times, http://www.ft.com. So at this point my interest is piqued. Why would the homepage for the Financial Times link to uSwitch?

Discovering new places to get your RSS feed syndicated is an exciting business. I can hear you laughing from here! If you can find someone willing to syndicate your content, especially if the syndication source is ‘on topic’, you could have constantly developing links, pointing to your new pages when they go live, and you get to control your anchor texts – try getting that from a standard directory.

I was just wandering through the web, I can’t even remember what I was looking for (I hate it when that happens don’t you), and came across some stuff from Dan Theis on Building Website Structures. He was talking about using ‘nofollow’ on links to funnel PageRank onto specific pages within a site structure. Is a compelling read – is similar to an idea that Peter Hoggan developed a while back, about two and half years ago, but he used Javascript instead. (Pete explained it by using the PageRank calculator tool).

Every day I find new and exciting stuff on the Internet to do with marketing. The majority of the cutting edge stuff is in search engine optimization. SEO guys are getting bigger, faster, stronger and better every day and since the advent of web 2.0 and the growth in communities that have started its getting to be a real hotbed of intelligent thought, debate and just plain scary stuff.

All the Best SEO Companies are in Scotland

How can we all be so good at SEO?

As a Scot I may show a slight bias here but it would appear that many of the UKs best SEO companies, and SEO experts are in Scotland. We have a large number of large companies based in Glasgow and Edinburgh with a large number of smaller ones in around the country.

Really Simple Syndication (RSS) is one of the web technologies that is often mentioned as being a way to market a website.If used correctly RSS can be a good stepin moving towards creating improved search engine positions and improving your dialogue with consumers.