I love doing real conversion focussed copywriting. Its one of my small pleasures. Was one of the biggest eye openers when I moved away from writing copy to drive traffic through natural search to writing copy to drive traffic that also converts. The first day that someone started talking about financial targets for a website just about had me running a mile – they wanted to make money not positions! One of the biggest choices you have to make is for the psychological make up of the product/service you are to rank/sell online.