From what I’ve been reading over the last week or two it would appear that following  the puchase of IndexTools by Yahoo! IndexTools is going to be made free! Soon you should be able to get an enterprise analytics package for your website and for at the best price you’ll get online – absolutely nothing :p

Is IndexTools better than Google Analytics?

You bet. I’m a strong believer in Omniture (it’s fab & when you plugin in some modules it rocks your online marketing world – if you havent seen Test& Target you’re in for a treat). Over at Search Engine Watch they described the free IndexTools like getting 80% of Omniture but free. To me is this is true the difference we could all be seeing from our free analytics package could be vast.

When can you sign up for your Free IndexTools?

Ah the difficult question – and the truth is I have no idea. All the ‘buzz‘ seems to be about it happening. At present I can find no information on timescales.

If you know any more about release dates for the free IndexTools or have some comments to make let us know in the comments below. I am sure we’ll be talking more the free analytics war that’s building in the nesr future.

Hmm. I’m not overly convinced by this but according to comscore the last month has seen MSN start to catch up with Google in the United Kingdom in terms of reach. I’m happily ensconced in a little UK Google Bubble and this may be why I’ve missed the surge of traffic coming to my sites from MSN.