It may seem a little strange to say that Search Engine Optimisation is not all about positions but its true. Real business focussed SEO is about making money and all too often too many people get lost in a war for a position and lose sight of using natural optimisation to generate cash.

How many of you optimise your homepage for the most competitive natural search terms – come on get your hand up I can see you getting a little bit uncomfortable. Everyones done it at some stage fixed the homepage content, developed links, fixed the technical aspects on your server, tidied up your HTML and you rank and the sales don’t appear.  You’ve got the traffic but not the sales.

It’s likely this is because you’ve optimised the wrong page!