Tender Vs Eastenders in Google.co.uk (Chameleon Search)

Posted by Mercury Thread | Posted in Google, SEO, SEO Research, Search Engine Optimization | Posted on 27-07-2009

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In recent weeks I’m sure you’ll have seen Chameleon Search in the SERPs and generally you’ll have found it useful. That said recently I’ve found a strange little thing going on with the keyword ‘tenders‘.

The Result set asks me if I meant to search for “EastEnders”!!!

This seems completely off the wall and strange but I guess thats what you get when Google try and run some automation on language analysis. You get mistakes. Maybe its a stange UK thing (like “search engine optimisation” and “search engine optimization“) and we’ll have to get used to it.

My main thought is that there seems to be no feedback loop on this. How do you say that as an average human being you feel that “tenders” is in no way related to “eastenders”?

Cheers to Andy for the heads up and good luck with optimising the word tenders – only an extra three places to go for that site you’re working on.

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