In recent weeks I’m sure you’ll have seen Chameleon Search in the SERPs and generally you’ll have found it useful. That said recently I’ve found a strange little thing going on with the keyword ‘tenders‘.

The Result set asks me if I meant to search for “EastEnders”!!!

This seems completely off the wall and strange but I guess thats what you get when Google try and run some automation on language analysis. You get mistakes. Maybe its a stange UK thing (like “search engine optimisation” and “search engine optimization“) and we’ll have to get used to it.

My main thought is that there seems to be no feedback loop on this. How do you say that as an average human being you feel that “tenders” is in no way related to “eastenders”?

Cheers to Andy for the heads up and good luck with optimising the word tenders – only an extra three places to go for that site you’re working on.

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It may seem a little strange to say that Search Engine Optimisation is not all about positions but its true. Real business focussed SEO is about making money and all too often too many people get lost in a war for a position and lose sight of using natural optimisation to generate cash.

How many of you optimise your homepage for the most competitive natural search terms – come on get your hand up I can see you getting a little bit uncomfortable. Everyones done it at some stage fixed the homepage content, developed links, fixed the technical aspects on your server, tidied up your HTML and you rank and the sales don’t appear.  You’ve got the traffic but not the sales.

It’s likely this is because you’ve optimised the wrong page!

I was reading through the terms and conditions of some affiliate programs the other night. During this I noticed that if you’re an affiliate on the H Samuel or Ernest Jones programs you’re not supposed to be targeting misspellings of the brands . Why strong highstreet brands such as H Samuel and Ernest Jones should really have to worry about aspect of their brand online is beyond me. If you’re an affiliate you shouldn’t be attempting to rank for phrases such as:

• H Smauel
• H Samuels
• H Samul
• H Samel
• Ernst Jones
• Ernet Jonew
• Enrest Jonew